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ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/56539123-f76d-40cc-9575-c97044e46824/ALC_Brand_Guide_Page14.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/d3b6db25-ac14-4683-beca-bd46f8318938/ALC_Brand_Guide_Page15.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/edfb864c-fc40-4719-9ca4-561ebc9a93d3/ALC_Brand_Guide_Page16.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/f8a568e0-e690-43b5-9e06-71c0d526536d/ALC_Brand_Guide_Page17.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/bc7f8391-54f2-4098-b5ad-963c31f4e583/ALC_Brand_Guide_Page18.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/4e52078e-dddc-4033-b6a6-334ce8abe160/ALC_Brand_Guide_Page19.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/af22f8ea-ae79-492b-8159-01826447ba6c/ALC_Brand_Guide_Page20.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/f87664fd-6c46-4d78-a357-ead5bd50646a/ALC_Brand_Guide_Page21.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/cf383fe0-118d-4a58-a06e-04da92a0b94c/ALC_Brand_Guide_Page22.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/0e70a618-4649-47f7-b614-7e432bf71dc8/ALC_Brand_Guide_Page23.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/4828408b-60de-45a4-970b-b63a76297d0e/ALC_Brand_Guide_Page24.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/15795b7c-68fa-44e4-a58c-72108d7dcce4/ALC_Brand_Guide_Page25.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/ccff92a0-308f-4445-9b88-9e33a57ceffe/ALC_Brand_Guide_Page26.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/13f30442-04f0-44b6-9388-49c0a9d1b7cb/ALC_Brand_Guide_Page27.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/fe69185a-bb7e-4cdb-8241-e5ef6ff04dc1/ALC_Brand_Guide_Page29.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/b1ae9623-6dea-4040-9e89-24d2f5e75d3e/ALC_Brand_Guide_Page30.jpg Home - ALC https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/e13ab33c-1b27-46e2-865c-8c253920fdf0/ALC_Brand_Guide_Page31.jpg Home - ALC https://www.jeremymclellan.ca/home/exb monthly 0.5 2023-10-28 https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1683300788738-IWT46SC8ZXESY1WVH7RZ/logos_bw.jpg https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/9168a907-ff24-4bd1-b620-4be793cfe75f/x-beer_bottles.jpg https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/5e1b9411-0713-4653-9a76-8e5ec56494e8/x_brewSet2-mockup.jpg https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/ffaf4de6-9dc1-4e68-b207-ea6028c487e2/exb_feel.jpg Home - EXB https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/b6454ff5-4d74-4f78-8b48-99c972aec8ef/xbrew_house.jpg Home - EXB https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/6d67b41e-7cff-4569-b9bf-e6f736361c4d/xb_lifestyle.jpg Home - EXB https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/eb042b3a-00c5-4d5e-a544-969748ab237f/EXB_01.jpg Home - EXB https://www.jeremymclellan.ca/hh/hob/protfolio daily 0.75 2023-10-26 https://www.jeremymclellan.ca/hh/hob/protfolio/homebuilder monthly 0.5 2022-06-03 https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/d9f6d37f-a724-4734-a222-0f600671b6f5/HB-Spray-Foams.jpg https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/8c645325-b598-4618-86b1-1dd93eeb5c2a/HB-Spray-Foams_Before.jpg https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/51002d76-704e-4973-bd43-4900e63093d4/LOGO.jpg https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1659977530773-FN65AO7UXRYM8IBYU6YM/HB_acrylic_tubes-mockup_02.jpg HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1660073933535-0BMBUFDSZKYPCLPCRZTV/Home-Builder-Intrigue1.jpg HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/f836ffc1-76f1-4e88-9dc5-e2cb6e5e220c/Overhead-Group-on-Barnboard.jpg HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/8cc75b1f-58b3-43f1-9ff0-ed492705547a/HB+Fasteners_materials.gif HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1660074483736-Q59MLSBF48SES7UMS6Z8/HB_Anchors.jpg HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/ad59ffd2-59d6-4432-b50a-de8cafb72ed5/03-sketch-mockup.jpg HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1662751830880-6HRFBC9I8UQS7HDXD1QH/02-sketch-mockup.jpg HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/8821045b-1d5a-415a-be99-74c15499b9e1/HB_acrylic_tubes-mockup.png HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1662751879608-MT48258ES59T7S1BNA97/08-sketch-mockup.jpg HH–HOB–PORTFOLIO - Home Builder https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/7de3aae2-29bf-49c7-bbc8-8711fa6eb40a/HB-Fasteners_System1.jpg HH–HOB–PORTFOLIO - Home Builder https://www.jeremymclellan.ca/hh/hob/protfolio/markschoice monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/14b2393b-fbd6-4fbd-b708-ba9b1d98fc38/MC_05.jpg HH–HOB–PORTFOLIO - Mark's Choice - refresh As part of our control brand governance for Home Hardware we identified Mark’s Choice as a brand with great potential. However, the original branding was lacking the sophistication and discipline that brand loyalists associated with industry leader and sponsor Mark Cullen. The original word mark had some equity and met the base requirements but needed a facelift. We initiated our refresh by simplifying, refining and softening this core component. https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/993d121d-dd5f-49d0-a05f-628352d59042/MC_01.jpg HH–HOB–PORTFOLIO - Mark's Choice - Challenges Execution and rapid roll out of the updated brand elements and standards across multiple channels. Update and create new packaging for over 150 products with a variety and custom packaging requirements – From unique custom fold, rigid wraps and boxes to flexible bags and containers. All touch points must reflect premium Quality, be as environmentally responsible as possible while maintaining and working within strictly controlled budgets and restraints. https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/e76c78d9-708f-48a7-870d-ba4085573634/Deluxe-birdfood.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/08f15c15-4ea4-4507-ba60-c942d3f64bda/MC_LOGO_REFRESH.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/0be8d72f-e0ba-48b4-968e-d2e0de906b9b/MC_04.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/03dd7860-a2ef-4ab0-a104-b50b218a7b31/Feast-birdfood.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/825caa9c-c7e3-465d-b5ae-f974c83a39ba/MC_PKG_UPDATE.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/ff24c504-8c4f-49c6-ad1f-63c2612694c0/Nyjer-birdfood.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/510bf4c3-5aa0-4df9-96f2-8489a2ba32af/Finch-birdfood.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/8410a8a6-ab96-4b31-bb4e-b1119d9971e7/bluejay-birdfood.jpg HH–HOB–PORTFOLIO - Mark's Choice https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/d152db78-fca2-4d9e-9d1e-5aa552d10863/MC_03.jpg HH–HOB–PORTFOLIO - Mark's Choice https://www.jeremymclellan.ca/hh/hob/protfolio/benchmark monthly 0.5 2022-03-09 https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/06f9167a-7713-43d0-9ccf-99db3c5ce6a3/BM_logo.png HH–HOB–PORTFOLIO - BENCHMARK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/7c1ee6ea-3b62-4cc3-bc74-abc161894017/BM_11.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/cdb3e7d7-f535-4ddb-b1b9-ee16e024985b/BM_13.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/7b9b3160-6ce8-4d74-95e5-235df6119475/BM_Guidelines.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/2a8f5d36-6cad-41fc-afdf-f664badec328/BM_mobile_set.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1647616204732-D6FZ0DQ6DPCGA8EEL3HA/BM_15.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1647461039687-LLDML7TZHN8O0134CCET/BM_14.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/15f0b7fd-f733-43f2-8285-f19deb8035a5/BM_16.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/ed8dfacd-1100-4a04-9329-5aa782c28773/BM_07.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/114120cf-d8c9-49e1-b8f1-f95bc63efd27/BM_12.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/395acad9-e8ad-43fc-99bc-09031bc3fd99/BM_03_Group.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1647999185337-7X0LFJ1VYGQ46736OKMG/BM_SANDPAPER_3.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/3e6b2ea9-0a47-4f83-89cb-e04c28e3a28e/BM_19.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/8a2abdcf-2438-4e11-a072-cb196dad146d/BM_SANDPAPER_2.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1647999244885-DBANI54XJYQ79PYB3OV4/BM_SANDPAPER_1.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/3b278963-273c-4bf9-bf4b-1fd5d481246b/BM_02_Twistor.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/afe2e660-39d3-4695-8704-b30fcc6a0d01/Benchmark%2BHole%2BSaw_a.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/23523323-7ed1-4b83-ac5f-2b70ca8ec910/BM_09_logo.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/cf6e1308-671c-4920-9d9b-4d434d898d20/Benchmark-4-wheel-Lawn-Mower_inset-1HR.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/57451bf5-7d29-4d29-9b56-c10bfd09c0c0/LG_f.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/963ea31c-e07b-4587-ab90-9c5ce65059df/Benchmark-4-wheel-Lawn-Mower_inset-2HR.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/9a9602ca-e09b-4fc9-b217-35c92cd7fa54/BM_17.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/01e0242a-dd23-4e7d-a5a2-a6d05764aa1c/BM_10.jpg HH–HOB–PORTFOLIO - BENCHMARK https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/55674766-fa01-4ea3-bfb4-2aac4182ecb7/BM_18.jpg HH–HOB–PORTFOLIO - BENCHMARK https://www.jeremymclellan.ca/hh/hob/protfolio/handyman monthly 0.5 2022-04-23 https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1651254014983-PBK48AOWJ38U9RQXKO1U/Artboard%2B1-100.jpg HH–HOB–PORTFOLIO - Home Handyman https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1651252862744-149HUHWZ5F3P56P69EWU/HANDYMAN_04.jpg HH–HOB–PORTFOLIO - Home Handyman https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/41983b47-550d-496e-ae21-253a71ea36ff/Artboard+1+copy-100.jpg HH–HOB–PORTFOLIO - Home Handyman https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1651252826268-53UPPIF2SYOOYPY9MMBT/HANDYMAN_03.jpg HH–HOB–PORTFOLIO - Home Handyman https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/2fb569e0-69b4-4e4e-a9c1-a31a9976f0ec/Artboard+1+copy+2-100.jpg HH–HOB–PORTFOLIO - Home Handyman https://images.squarespace-cdn.com/content/v1/61fc3f6f22ea321cd3936430/1650741217418-BOU0R0LHLIRST5JZH85Y/HANDYMAN_01.jpg HH–HOB–PORTFOLIO - Home Handyman https://www.jeremymclellan.ca/editorial daily 0.75 2023-10-05 https://www.jeremymclellan.ca/editorial/wots monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg Editorial - Word On The Street Festival https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg Editorial - Word On The Street Festival https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg Editorial - Word On The Street Festival https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg Editorial - Word On The Street Festival https://www.jeremymclellan.ca/editorial/lostarchives monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Editorial - 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