opportunity
It all began with a commitment to craft quality kitchen products that would inspire Canadians to truly enjoy cooking. The Kuraidori® brand story draws from the origins of the collection – a word that translates to premium quality. Libera was asked to create, launch and evolve this cornerstone Home Hardware controlled brand and product line.
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Strategy / Branding / Art Direction / Design / Photography / Illustration / Typography / Packaging / Writing / Marketing / Merchandising
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Today this diverse product line is continually improved and evolved based on market trends and innovations. Kuraidori is one of Home Hardware’s most trusted controlled brands and is a marquee offering for a company that is an industry leader in consumer trust and loyalty.
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Creative – The entire Libera team
Brand Managers – Jane Wall & Tammy Wallace
Photography – Gary Gerovac
